ClickFunnels vs LeadPages – Which Is Better in 2021?

ClickFunnels vs LeadPages - Which Is Better in 2021? 2

A ton of LeadPages vs. ClickFunnels reviews exist. Most comparisons get written by entrepreneurs who use one or the other of the websites. They look over the other to consider whether it might serve their purpose more effectively. This comparison differs because a professional marketer and publicist wrote it to explain some of the common misconceptions about ClickFunnels and LeadPages. Both products work well for what they are designed. The two products do different things, but many newcomers to Internet marketing try to compare them. Consider LeadPages the apple and ClickFunnels the oranges. They have similarities but also quite a few differences

What is a lead page?

The term lead page, also called a landing page, provides a single page comprehensive web page focused on a single product. Not to be confused with a splash page that does something entirely different, every product needs a lead or landing page. These also get called lead magnet landing pages and lead capture landing pages. Some lead pages only collect leads, usually by giving away a free report, class, newsletter, or webinar. A landing page sells the product and collects this information. An entrepreneur or business uses a lead page to build its email list. It hopefully also sells the product. The best lead pages do this, but ostensibly, you use it to build your email or mailing list. A lead page comprises one step in your sales funnel.

What is a sales funnel?

Every business has a sales funnel whether they know the term or not. The term sales funnel describes the path the customer takes through the getting to know you process to buy your product. When the customer purchases your product, you convert the sales. Ideally, you move your potential customer efficiently through your sales funnel to quickly convert them to your customer. A simple, low-cost product typically has a simple funnel. You might collect email addresses on a lead page that provides them a cents-off coupon for their email address. They use the coupon in the store the next time they shop and you convert the sale. High-cost, complex products such as furniture, vehicles, or computers use complex sets of pages to sell the product a little bit at a time. A lead page for a mattress set or living room set might ask for the website visitors’ contact info to send them a brochure or fabric swatches. The funnel continues when the potential customer receives this information through postal mail. That mailing provides a method of continuing the funnel such as a coupon code or coupon to provide a discount. When they use it to purchase, the sale converts.

What do ClickFunnels and LeadPages have in common?

I am so glad you asked that because both companies have a lot in common. Both offer inexperienced and experienced entrepreneurs and affiliates with a point-and-click, drag and drop, fill in the blanks method of creating web pages that market products. You do not design websites with either of these products. Each provides templates designed for specific purposes and guides you through the process of writing web copy that uses typical sales language. You replace its placeholder photos with photos of your own products. The templates also provide text boxes you fill in with your own information. You do get some help determining what to say and how to say it. The sites help a beginner create an instapage that sells. These website builders do not attempt to help you wow the Internet with snazzy designs. They are not Wix or SquareSpace. They aren’t meant to be. You use these two sites to create the marketing pieces of your website. They may form the entirety of your site but, it is not likely. They typically enhance what you already have. For example, IBM hosts a landing page that uses the same site colors as the rest of its website. That landing page does not contain the same menu information as the company’s main site. Both let you customize the site colors and text colors. ClickFunnels’ templates let you move some elements around, but LeadPages locks its elements into place.

ClickFunnels

Many people new to online marketing ask, “Why use ClickFunnels?” The designers of ClickFunnels crafted the program to help those new to online marketing sell their products and services. Most affiliates and small businesses cannot afford to hire a professional marketing firm to build a custom sales funnel set of webpages, then re-hire them each time the company updates their products. They can afford a ClickFunnels page that lets them sell their Etsy, Shopify, eBay, Amazon or Digital products. The same ClickFunnels lets you sell the products on your existing website using whatever shopping cart you already use. The sales funnel pages link to the existing pages of your e-catalog. ClickFunnels offers specific sales page designs for real estate, online courses, insurance agents, network marketing, affiliate marketing, freelancers and independent contractors, and e-commerce.

Can ClickFunnels replace your website?

No, you should not replace your existing website with just your sales funnel pages. Your website should not just sell items. You need a contact page, a blog that educates, a welcome page, and an about page. The pages comprising your sales funnel which you make at ClickFunnels enhance the rest of your site. ClickFunnels offers a blog, a virtual backpack, and video tutorials to teach you how to create high converting lead/landing pages and sales pages. Some of the ClickFunnels business tools come free, others you must pay to use. Use it with products like GetResponse, BuilderAll, MailChimp to increase your sales conversion.

Can you use ClickFunnels for affiliate marketing?

Yes, you can. You can use ClickFunnels for outside affiliate marketing. The step-by-step process tutorial shows you where to add your affiliate links after you have customized your content and colors and logo.

Can you use ClickFunnels with Shopify?

Yes, you can use ClickFunnels with Shopify. While you can link a shopping cart directly into ClickFunnels, the easier method is to link to your existing product pages. You keep your online catalog set up as is. Your sales funnel pages act as advertising. 

Can you use ClickFunnels with WordPress?

Yes, you can use ClickFunnels with WordPress. You do not frame the site into another site. You use links to your WordPress blog or website in your lead pages and landing pages. This helps promote your WordPress blog.

Can you delete ClickFunnels?

You can delete any sales funnel pages once you finish with them. For example, you run a holiday sale on the products in your Etsy store. You offer a 25 percent off coupon on your lead page in exchange for the site visitor’s email. You end the sale two days after the holiday. You then visit the ClickFunnels site and delete the sales lead page from your files list on the ClickFunnels server. Delete old pages and replace them with updated lead pages.

What does ClickFunnels cost?

This depends on how many pages you make and what products you buy from the site. The company offers a trial that lets you use the site for 14 days for free so you can test out its efficacy for your business.

When does ClickFunnels pay affiliates?

ClickFunnels has its own affiliate program so marketers that use it can make a bit of money by sharing the website that helped them. It provides options for various payout time scales. You can link to an affiliate program from a site like ClickBank, CJ Affiliate, ShareASale, Rakuten Affiliate Network, Tradedoubler, AWIN, Impact Radius, Refersion Marketplace, MaxBounty, PeerFly, or FlexOffers. In this case, your affiliate program still pays you. You merely use ClickFunnels to market the program, but the program still pays you via the affiliate site you use, such as CJ Affiliate.

LeadPages

You can also use LeadPages to develop a lead page or landing page. Although you can sell a product from a lead page by linking Stripe to it, the process proves complex. Use LeadPages to develop a single-page website ideal for obtaining email addresses, enticing people with a free download, etc. It provides the preferred method for creating a lead page to build your email list, the custom set of customers interested in the products you market. It provides an easy-to-use landing page builder that helps you determine which lead page converts better using split testing, also called A/B testing. You might link this to your sales page, but you do not typically use it as a sales page. You could link your lead page to a high converting sales page you created on ClickFunnels.

LeadPages your website?

No, you cannot replace your website with these lead pages. This landing page software tool lets you create a landing page to collect leads. While you can link LeadPages to Stripe to take payments the interface to do so proves pretty clunky. You have to know how to code plus you need an SSL-enabled web server. The lead pages built at LeadPages are not meant to replace your website, but to help you convert visitors to it. This page simply provides advertising to direct people to your site or collect their email address or mailing address for further contact. You cannot link it to an e-commerce site nor can you add webpages to it to turn it into a full website.

Can you use LeadPages for affiliate marketing?

Yes, you can. You can use LeadPages for outside affiliate marketing. If the affiliate opportunity offers any free products or e-book giveaways, give that away on the lead page in exchange for the customer’s email address. This helps you build your email list using their professionally developed products.

Can you use LeadPages with Shopify?

You can develop leads for your Shopify using LeadPages, but it’s not developed to link into Shopify or to substitute for it.

Can you use LeadPages with WordPress?

Yes, you can use LeadPages with WordPress. You do not frame the site into another site. You use links to your WordPress blog or website in your lead pages and landing pages. This helps promote your WordPress blog.

Can you delete LeadPages?

You can delete any sales lead pages once you finish with them. For example, you run a holiday sale on the products in your Etsy store. You offer a 25 percent off coupon on your lead page in exchange for the site visitor’s email. You end the sale two days after the holiday. You then visit the LeadPages site and delete the sales lead page from your files list on the LeadPages server. Delete old pages and replace them with updated lead pages.

What does LeadPages cost?

This depends on how many pages you make and what products you buy from the site. The company offers a trial that lets you use the site for 14 days for free so you can test out its efficacy for your business.

When does LeadPages pay affiliates?

LeadPages has its own affiliate program so marketers that use it can make a bit of money by sharing the website that helped them. It provides options for various payout time scales. You can link to an affiliate program from a site like ClickBank, CJ Affiliate, ShareASale, Rakuten Affiliate Network, Tradedoubler, AWIN, Impact Radius, Refersion Marketplace, MaxBounty, PeerFly, or FlexOffers. In this case, your affiliate program still pays you. You merely use ClickFunnels to market the program, but the program still pays you via the affiliate site you use, such as CJ Affiliate.

Can you use Leadpages with Facebook?

You can use LeadPages with Facebook pages. The site builder offers a Facebook publishing option so you can turn your lead page into a Facebook tab. This lets you draw conversions from both sites using the same lead page. So many people have had success using the LeadPages and Facebook combination that LeadPages created a free Facebook Ads training video course and offers case studies so you can learn how other entrepreneurs used the site to make money.

How do you track conversions?

Both programs have built-in analytics, but you need to combine that information with your website’s data and Google Analytics and/or Clicky to get a truly accurate picture. LeadPages only provides the number of visitors and your conversion rate if you add a lead box. You need to add other software tools to ClickFunnels to access full data.

Are there alternate sites that cost less?

LeadPages and ClickFunnels comprise the top of their industry but, other resources do exist. Try Thrive Landing Pages which costs less than both services over the long haul. For a one-time, $87 fee, you get to create unlimited landing pages. It offers a hearty design builder that provides more than 100 templates and more customization than the other two sites. The difference is that Thrive, like LeadPages, only makes landing pages. You cannot create sales funnels with it.

ClickFunnels or LeadPages

Honestly, choose both sites. They do different things.

Use LeadPages if you need a lead capture page or twenty. LeadPages does not limit the number of pages you can create, so for a flat rate of $67 per month, you can create unlimited lead pages. That lets you market various products or test various marketing messages. The site builder also provides a plethora of templates from which to choose.

Use ClickFunnels if you need a sales funnel. That means you already have products for sale and you know which ones you would bundle together for a batch sale. A sales funnel consists of a lead capture page, down-sell and upsell pages and product sale pages. You can customize more on each funnel component at ClickFunnels, but LeadPages offers a wider variety of templates. It costs $97 per month but limits the number of funnels you can create.

ClickFunnels offers a wide variety of page designs to suit many businesses. The site starts you out with a quiz to understand your business type, your goals, and whether you have existing products or services. It then provides you with the ideal page design and suggests sales copy for it.

Both sites use a guided tour of making your webpage. You click through a tutorial that prompts you for each next piece of the site. This tells you when and where to add photos, your logo, and for ClickFunnels, your favicon.

If you ever installed computer software using DVDs or CDs, the interface resembles the Microsoft installation tutorial guide. You click a button in the lower right-hand corner to advance to the next screen.

Here is one important thing to consider. While the competitor of the two websites, Thrive, charges a one-time fee, the other two have monthly fees. Your Thrive pages remain on the site in perpetuity, but if you someday stop paying for your subscription to LeadPages or ClickFunnels, you lose the pages and the information saved on their servers. That includes any pages you served on your own site. You can make both look and feel a part of your regular website. You can even assign them a subdomain from your website. This increases its professional appearance. This choice also provides you with added analytics since you also amass data on your domain server and web host.

So, what if you must choose just one? Perhaps you just began your business and have not yet generated the income to afford both. If you need only to capture leads, choose LeadPages. If you need a complete sales funnel, choose ClickFunnels. Although LeadPages offers better lead capture pages, ClickFunnels can handle it. If you cannot afford the monthly cost of LeadPages, use Thrive until you make a regular income. This lets you get started plus you can customize the look of them. LeadPages wins out for best content suggestions though. Winning customers over requires both a snazzy design and some great sales copy. Regardless of your budget, you can find a source for snappy, snazzy landing and lead pages plus a sales funnel when you debut your products.

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