A brief document that lays out the terms of a potential deal. IOIs are often sent before an LOI or term sheet as a way to establish the high-level details of a potential deal.
Example: Google sent over an IOI to let us know they're serious about pursuing a deal.
Previous Term: income statement
Next Term: inside sales
Analytics camp is a once-weekly email series providing hands-on tips for growing your business with data. From calculating churn to measuring ROI, we'll have you making data-driven decisions in no time.