Refers to a company showing confidence in their product by using it themselves. Comes from the expression "Eating your own dog food."
Example: We're dogfooding our CRM tool right now and sales are up, our product must be good.
Previous Term: DNS
Next Term: drag-along rights
Analytics camp is a once-weekly email series providing hands-on tips for growing your business with data. From calculating churn to measuring ROI, we'll have you making data-driven decisions in no time.